Doing what we love:
Global Fitness
We saw great brands struggling with their global expansion, ready to throw the towel. We also have a passion for fitness, global cultures and winning. Together, we found our niche.
Our Mission
To help people and companies reach their global potential.
Our Positioning
We help companies in the health and wellness category develop their brand strategy, operational efficiency, product development and execute it at a global level.
Our Name
Sir Frances Drake, the most famous seaman of the XVI Century, was the first one to explore both the north and south poles.
A hero to many and a pirate for some, he is also attributed as the creator of the Mojito (a.k.a. The Drake) as local remedy to keep his crew’s health, which gave them the edge needed to open new commerce routes for the Queen.
Team
Scott Thomas-Fitch
CO-FOUNDER & PROFESSIONAL GLOBETROTTER
Fluent in 4 languages, holder of four swimming world records and has done business in over 80 countries. LA native, currently lives in Berlin, Germany.
Brian Bettendorf
MANAGING PARTNER
A unique mix of trainer and business mind: both a Clinical Exercise Physiologist and Sloan Fellow in Stanford Business School. Currently lives in the San Francisco Bay Area, but can be found speaking at health and fitness industry events around the world.
Gaby Thomas-Fitch
CO-FOUNDER & BRAND GURU
A corporate storyteller, creating and articulating vision and unique value for brands around the world. Born and raised in Venezuela, currently lives and loves in Berlin.
Brand Strategy
We help you define your most valuable audience and trace the best way to leave your mark on them
Operations
We help you outline and execute a lean and efficient roadmap to serve your core audience no matter where they are.
Product/Service
We work together with you to evaluate, adjust and execute your plans and set the tools to measure success.
Monetization
We help you prioritize existing opportunities and identify untapped ones, while setting the wheels in place to see sales moving.
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We produce which forms emotional
Friday night face on everything give attitude nap all day for under the bed. Chase mice attack feet but rub face on everything hopped goofballs.
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Our clients say
We respect your privacy, so we never share your info