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© 2018, Darke Strategy
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About


Helping companies in the fitness and health industry Go Global

Doing what we love:

Global Fitness

We saw great brands struggling with their global expansion, ready to throw the towel. We also have a passion for fitness, global cultures and winning. Together, we found our niche.

Our Mission

To help people and companies reach their global potential.

Our Positioning

We help companies in the health and wellness category develop their brand strategy, operational efficiency, product development and execute it at a global level.

Our Name

Sir Frances Drake, the most famous seaman of the XVI  Century, was the first one to explore both the north and south poles.

A hero to many and a pirate for some, he is also attributed as the creator of the Mojito (a.k.a. The Drake) as local remedy to keep his crew’s health, which gave them the edge needed to open new commerce routes for the Queen.

Team

Scott Thomas-Fitch

Scott Thomas-Fitch

CO-FOUNDER & PROFESSIONAL GLOBETROTTER

Fluent in 4 languages, holder of four swimming world records and has done business in over 80 countries. LA native, currently lives in Berlin, Germany.

Brian Bettendorf

Brian Bettendorf

MANAGING PARTNER

A unique mix of trainer and business mind: both a Clinical Exercise Physiologist and Sloan Fellow in Stanford Business School. Currently lives in the San Francisco Bay Area, but can be found speaking at health and fitness industry events around the world.

Gaby Thomas-Fitch

Gaby Thomas-Fitch

CO-FOUNDER & BRAND GURU

A corporate storyteller, creating and articulating vision and unique value for brands around the world. Born and raised in Venezuela, currently lives and loves in Berlin.

01.

Brand Strategy

We help you define your most valuable audience and trace the best way to leave your mark on them

02.

Operations

We help you outline and execute a lean and efficient roadmap to serve your core audience no matter where they are.

03.

Product/Service

We work together with you to evaluate, adjust and execute your plans and set the tools to measure success.

04.

Monetization

We help you prioritize existing opportunities and identify untapped ones, while setting the wheels in place to see sales moving.

Clients

Get in touch with us to see how

We produce which forms emotional

Friday night face on everything give attitude nap all day for under the bed. Chase mice attack feet but rub face on everything hopped goofballs.

Get in touch with us to see how

Our clients say

Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul.

— Stacey Pickering

Product Manager

Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul.

— Stacey Pickering

Product Manager

Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul.

— Stacey Pickering

Product Manager

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