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© 2018, Darke Strategy
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Escape

Escape

STITUATION:
The English manufacturer of premier fitness equipment was evolving and had challenges merging their past and present identities.

ACTIONS:
Drake created a brand strategy that leveraged the company’s unique brand soul and strengths with the needs of their current and potential clients.

RESULTS:
A unified global identity made it easier for Escape to penetrate the US and the Middle East markets, gaining accounts such as Gold’s Gym, for whom brand and global consistency are valued and respected assets.

Task

Drake performed a 360 audit including customers, vendors, partners, owners, employees and found conflicting voices and identities all throughout.