SITUATION: Their international expansion was inefficient. Hundreds of poorly supported accounts required too much effort and produced poor ROI.
ACTION: We prioritized markets in tiers, optimized marketing and communication efforts, established key partnerships and created a support system for distributors to be consistent and relevant.
RESULTS: TRX is the most recognized brand in functional fitness worldwide and their international vertical is the fastest growing segment in the company YOY. Every major gym in our travels has a TRX handy for us to train.