SITUATION: While domestic sales were growing, international distributors had given up on being successful with TriggerPoint.
ACTION: We developed and executed a systemic operational plan, enabling the…
SITUATION: After 10 years in the market, a unique premium product had stalled sales and lost its main international distributor.
ACTION: We found an outdated brand, no perceived differentiation, no marketing…
SITUATION: Their international expansion was inefficient. Hundreds of poorly supported accounts required too much effort and produced poor ROI.
ACTION: We prioritized markets in tiers, optimized marketing…
SITUATION: The English manufacturer of premier fitness equipment was growing and had challenges merging their past and present identities.
ACTION: We created a brand strategy that aligned the company’s…
